NASHVILLE — Record February U.S. light-truck sales could not prevent Nissan North America deliveries from declining 4.3% in February from a year ago.
The decrease of 9,160 Nissan brand car sales from last year — many of them the Altima, which is reaching the end of its model cycle — was enough to offset the 4,267 sales gain on the truck side.
Conversely, Infiniti car sales rose across the lineup for the month, while sales of the luxury brand’s truck portfolio were hurt by fewer QX30 crossovers and reduced inventories this year of the QX50 and QX70.
Brands: Nissan down 4% to 117,110, Infiniti down 6.7% to 12,820.
Notable nameplates: Rogue, Nissan’s volume leader, rose 15% to 38,119 sales, with help from the nameplate’s new Rogue Sport variation. Both of Nissan’s pickups increased for the month. Frontier moved up 69% to 7,992 and Titan improved 26% to 3,761. Infiniti’s QX30 was off 68% from February 2017, selling 775. Infiniti said the decrease is compared with a sales bubble in February 2017 when the model arrived in dealerships in large numbers.
Incentives: $4,101 per vehicle in February, up from $3,976 a year earlier, according to ALG’s forecast for Nissan and Infiniti brands combined.
Average transaction price: $28,019, a 1.6% increase from a year earlier, ALG says.
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