Chance Richie and his wife, Amanda, founded Mobiliti. His message to dealers: The new model will not infringe on their new-car and leasing business. Photo credit: JOE WILSSENS
In a push to expand its subscription offerings into Michigan, app-based Mobiliti has acquired subscription service Condor Detroit.
The deal will bring approximately four people from Condor to Mobiliti, CEO Chance Richie told Automotive News, including Condor CEO Tarun Kajeepeta and Aaron Bedell, head of operations.
Richie declined to disclose transaction details, but said the deal was a “significant investment.”
Mobiliti, launched last year by entrepreneur couple Chance and Amanda Richie, brings dealers into the subscription service business and provides fleet service financing through its partnership with Ally Financial.
Mobiliti’s monthly subscription fees range from $550 to $1,200 and cover insurance, maintenance and roadside assistance.
“Our model is totally different in that we have multiple manufacturers, any number of makes and multiple dealers in our network, which gives our customers a lot of choice, flexibility and selection that you’re not going to find in the OEM programs,” Richie said.
Last week, Mobiliti completed agreements with two suburban Detroit dealership groups, Tamaroff Auto Group and Bowman Auto Group, which will add six rooftops between the groups.