We made an algorithm re-write this flashlight’s Kickstarter page


Algorithms and AI are getting good at writing. Burger King (kinda) used it in an ad series and the technology has even written entire scripts. It’s become so widespread even I can do it. Yes, moi.

I recently discovered the Voicebox app from Botnik, a service that lets you upload a text file from which it can produce new sentences in that vein. The question is what to use it on. Well, as I’m a product writer, it’s got to be a product, right?

So, I put my hand in my box pile and pulled out a flashlight I’d been sent to review – the beastly DanForce G1 PRO.

Now, I’m not the most outdoorsy type, so rather than camping (*shudder*) or faking it (*moral shudder*) I thought I’d get the AI to create some #content about it. With the DanForce G1 PRO raising funds on Kickstarter, this seemed like the most logical place to start.

So, I made the algorithm create new copy for the gadget’s crowdfunding page.

But first…

For the sake of balance, let’s have an actual look at the DanForce G1 PRO. Because it’s actually kinda cool – something I never expected to write. Hell, just check out the packaging: