Aston Martin sees recent non-automotive concepts as brand extensions


Laura Schwab, president of Aston Martin the Americas, said the automaker is working on ways to facilitate futuristic travel for its customers, such as the Volante Vision concept, a luxury personal aircraft.

LOS ANGELES — In the past year, Aston Martin has unveiled two unique concepts that go beyond hand-built, ultraluxury cars: a small personal aircraft and a small personal submersible.

But that doesn’t mean the British luxury automaker is abandoning the automotive industry. Rather, the aircraft and submersible are extensions of Aston Martin’s traditional automotive brand, said Laura Schwab, president of Aston Martin the Americas, during a presentation here ahead of the Los Angeles Auto Show.

“In a hundred years, will Aston Martin be a car company? Well, we have a 105-year history as an automotive company and I think it will take a long time for a business like ours that’s been traditionally automotive, to truly change,” said Schwab. “Some of our customers’ most fantastic emotions and pleasures have come experiencing Aston Martin [vehicles] or being in an Aston Martin. I think in the foreseeable future, that will remain the case.”

Schwab said Aston Martin is working on ways to facilitate futuristic travel for its customers, many of which are known for wanting to head to an exotic locale on a moment’s notice.

The automaker describes the Volante Vision concept as a “luxury personal aircraft” with room for three adults that can take off and land vertically.

“Personal flight will give our customers a new dimension of freedom, well beyond the luxury of today’s private air travel,” she said.

Project Neptune, a venture with Triton Submarines, is a luxurious submersible for two passengers and a pilot and is a more “stealth expression of wealth,” Schwab noted, with a focus on exploration.

{{title}}


{{abstract}}

Read more >


Be the first to comment

Leave a Reply

Your email address will not be published.


*