The campaign begins running nationally this week. It makes use of old TV spots, radio ads, billboards and digital banners.
Goodby won the U.S. BMW account last May, taking over from KBS.
BMW is not the only brand trying to give new life to old ads. Geico recently began running several old ads to promote a contest in which it is asking viewers to vote on their favorite Geico ad for a chance to win an appearance in a new ad. The 10-spot lineup of old ads includes Geico’s “Hump Day” ad starring a camel, as well as one of the brand’s caveman characters.